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I've been an artist for as long as I can remember, I studied art all
through school, I then went on to study illustration at university. I'm at my
happiest when I am ‘creating’ whether that be painting, renovating furniture,
upcycling clothes or painting surfboards. I just can’t get enough of seeing
what I am can make. So recently after 14 years in the rat race I finally broke
free and opened Personal Art. An art company which transforms your photos into
art. A lifelong dream coming to life, an art company with a difference.
The idea came about through meeting my now business partner on the
Restaurant Tram in Melbourne. Warren an art lover and successful business man
had plenty of ideas and had been trying out turning his photos into pieces of
art. Then there was me, I had just been through a hell of a time at work and
was looking for a new opportunity. It hadn’t crossed my mind at the time that a
creative opportunity would come my way but as we got talking and I told Warren
about the personalised art I was creating - our ideas started flowing and
Personal Art was created.
Every art concept you see on the website was devised by myself. I
had to create commercial ideas that I would market. Ultimately the majority are
made using Photoshop, and use the same kind of techniques but I realised that
the general person doesn't have the same kind of imagination I do so I had to
come up with different concepts to inspire them. Pin Up Portraits was the first
idea, creating beautiful fantasy sexy art. But this only appeals to a very
small demographic, what about families and children? That's when Kandy Kids was
created. Cute magical fairy tale artwork of children. This concept has proved
to be the most popular.
My favourite concepts are Typo Face and Comic Strips. Typo Face is
typography art, making images out of words. it is what U call ‘Smart Art’
allowing you to convey any message through images. Comic Strips are just
awesome, tell me a story and give me photos of the characters and I will turn
that into your very own personalised comic strip.
As well as these there are Comic Characters, Abstract, Pop Art,
Graffiti, Monsters, Caricatures and more. I can’t take credit for all the art
produced. Once I figured out my art concepts I went to find some specialists.
Majic from the Phillipines designs the comic strips, he is an award winning
comic designer and has his own comic called Big Fat Ben. Razvan is a genius
with typography and he produces some of the Typo Faces. Then there is Raf who
is a true genius on Photoshop who creates some of the Pin Up Portraits and
Kandy Kids pieces.
I couldn’t do it without these guys, not to mention a few others.
Personal Art is a collaboration of creativity from across the globe. It is not
just an art company but also a platform for artists to make a name for
themselves. My company vision is to ‘Revolutionise Art”. Bringing commercial
design ideas into the everyday home, giving customer very reasonable prices
that are affordable because all the pricing is driven from the artists. I’ve searched
high and low for a similar company, there are a few who will Pop Art your photo
but not to the quality of ours, ours are hand painted.
Every single product created is created from the customers photos,
no two pieces are ever the same. I create a design brief with every single
customer ensuring we create what they want and not what we want to create.
After all no unknown artist made big money creating what he wanted to. We
create 100% original unique and personal artwork with huge sentimental value. There
is nothing better than seeing the customer cry with tears of joy on receiving
their artwork.
You can view my website at www.PersonalArt.com.au
You can find me on Etsy - http://www.etsy.com/shop/PersonalArtShop
You can follow me on social media sites also
Facebook - www.facebook.com/personalart.com.au
Twitter - https://twitter.com/PersonalArt
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